FaceCake Marketing Technologies, Inc.

AI AND AR-POWERED PERSONAL STYLIST

IN PARTNERSHIP WITH GOOGLE CLOUD

Shopping and search reimagined with AVA, an AI Virtual Advisor featuring
personalized style recommendations with FaceCake's AR Try-On and proprietary AI.

TOP 10 WAYS TO GLAM LIKE BARBIE

GO FULL BARBIECORE!
Think Pink with These Inspired Makeup Looks from a Classic Icon
Try & Buy Top Barbie Styles from the Real World

TRY NOW!

INFINITE VIRTUAL CLOSET
Get Styled and Inspired with Limitless Options
Anytime, Anywhere

WATCH VIDEO SIGN UP

FIRST AUGMENTED REALITY JEWELRY APP
With Realistic Physics and Sizing
Virtually Try-On Earrings Online, Mobile, or In-Store

WATCH VIDEO

CAKE AR

FIRST AUGMENTED REALITY
Online Shopping Platform
Try-On Products LIVE Using Your Webcam and Browser

Learn More

VISUAL COLOR SEARCH
Augmented Reality Mobile Beauty App
Find Cosmetics that Match Any Color You See

Learn More

VIRTUAL DRESSING ROOM
Apparel, Accessories, Cosmetics and More
Instantly View Products in Augmented Reality

Learn More

Changing the Way People Shop

Find It

FaceCake's augmented retail platform presents consumers with interactive access to relevant information in an easy-to-use format to quickly find what they’re looking for.

Try It

FaceCake’s platform for apparel, cosmetics, jewelry, accessories and more enables shoppers to Try-On products, compare looks, get style advice and ultimately make informed choices, all in real time.

Share It

With FaceCake’s shopping platform’s integrated social sharing component, taking selfies, sharing looks and getting input from friends is a snap.

Buy It

FaceCake’s augmented retail shopping platform provides frictionless product interaction and built-in links that make it easy to purchase favorites.

Products

CAKE is the first in-browser augmented reality shopping platform that works with a webcam and any browser, letting online shoppers view products in an augmented reality environment directly from the product detail page without leaving the e-commerce site they are on. Instantly engaging and requiring no download, plug-ins, extensions or user input, shoppers interact with products, viewing shades live on their own image as an alternate personalized product view.

CAKE is easy for brand partners, who only have to yy a small code snippet in order to have this augmented reality shopping platform integrated into their site.

ShadeScout^®

FaceCake’s visual search and augmented reality mobile beauty app instantly finds makeup that matches any color, anywhere, providing direct product matches that users can virtually Try-On in real time using their mobile device as a mirror. Social sharing and purchase options are built in, so users can find, try, share and buy from wherever they are. With over 100 participating popular and luxury brands, ShadeScout is a universal cosmetics counter in the palm of your hand.

ShadeScout and companion nail polish app, ShadeScout Nails, are both free on the App Store.

Swivel^® Close-Up

Available both online and in-store, Swivel Close-Up's strong set of fully-customizable features revolutionizes the traditional shopping experience, giving consumers the ability to visualize themselves wearing cosmetics, jewelry, eyewear and accessories in realtime.

Swivel Close-Up is easy to use, transforming shopping into an event that encourages social sharing and builds purchasing confidence. And with its dynamic data tracking and share features, Swivel Close-Up positions brands to be smarter, social businesses at the forefront of the swiftly changing landscape of fashion and beauty.

Swivel^®

Swivel is a cornerstone of FaceCake’s suite of marketing technologies that enables brands to connect with and engage consumers with superior personalization. Swivel contains a social media component that incorporates an effortless referral strategy to build greater brand awareness and boasts advanced user and data capabilities to provide a seamless, tailored experience that places your business at the forefront of NextGen shopping.

Swivel^® Smart Digital Signage

Designed to capture shopper attention and keep it, our displays transmit dynamic content in an interactive format that extends engagement time through virtual Try-On, touch, mobile compatibility and more, automatically applying featured products in real time to anyone who walks within camera view.

Immersive visual elements elevate the Try-On experience by complementing featured products and integrated social shopping features allow users to share the fun with family and friends. The rich portfolio of options such as live side-by-side compare view, a customizable data structure and built-in purchase features make Swivel Smart Digital Signage a powerful marketing and sales tool.

Latest Press

Ground News

“FaceCake to Unveil Latest AI Innovation, AVA, at Google Next ’24”

4/10/24

AiThority

“FaceCake Infuses RealmFX with Its Proprietary AI, Using Its AI/AR Technology Platform”

7/11/23

PR Newswire

“Raydiant Launches Integrated AI & Computer Vision Technologies to Bridge the Gap Between Bricks and Clicks”

1/11/23

XR Today

“FaceCake, Company.com to Scale AR Digital Checkouts”

7/29/22

PYMNTS

“FaceCake, Company.Com Collaborate on 'Self-Serve' AR Commerce”

7/27/22

Yahoo!

“FaceCake Partners with Company.com to Radically Expand the Availability of AR-Enabled Commerce”

7/27/22

Business Wire

“FaceCake Introduces Stunningly Realistic Augmented Reality Lash Experience with Its Groundbreaking Virtual "Try and Book" Option for Deka Lash Studios”

5/10/22

Yahoo! Finance

“FaceCake Makes the Dream Closet a Virtual Reality”

6/28/21

Adweek

“Sephora Invites You to Find Your Perfect Eyebrows in New AR Ad Campaign”

5/17/21

Allure

“Anastasia Beverly Hills's New Augmented Reality App Can Help Shape, Groom, and Fill Brows From Home”

3/1/21

AiTHORITY

“FaceCake Showcases Live Demo of Its AI-Driven AR Shopping Platform at KeyBanc Capital Markets Future of Technology Series”

10/21/20

FORBES

"From Makeup to Masks: How Beauty Tech is Being Deployed in the Coronavirus Fight"

8/30/20

GLOSSY

“With stores closed, MAC Cosmetics expands AR try-on for e-commerce”

5/18/20

WWD

“From Gimmick to Growth, Virtual Try-On Tech Fuels Beauty Sales, Provides Future Solutions"

4/24/20

AiTHORITY

“FaceCake Presents Its AI-Driven AR Platform at ICR Conference 2020”

1/15/20

Markets Insider

“FaceCake Showcases Its AI/AR Shopping Platform with Extended Analytics for Retail at NRF 2020”

1/13/20

Women's Wear Daily

“Is CES Losing Its Relevance?”

1/11/20

MarketWatch

“FaceCake Debuts Augmented Realism at CES 2020”

1/10/20

Business Wire

“Analytics Insight Magazine Announces ‘Top 10 Revolutionary Companies in AR/VR in 2019’”

9/17/19

Apparel News

“Integrating AI Into the Shopping Experience Isn’t One Size Fits All”

6/13/19

Business Wire

“FaceCake to Showcase Entire Platform at Goldman Sachs TechNet Conference Asia Pacific 2019”

5/20/19

The Wall Street Journal

“Small Businesses Turn to Augmented Reality to Win Customers”

4/29/19

MarketWatch

“Advantech to Showcase New Partnerships, Products at 2019 Digital Signage Expo”

3/12/19

Street Fight

“These 5 AR Providers Are Changing the Beauty Space”

1/3/19

About FaceCake

FaceCake Marketing Technologies, Inc. is a leader in augmented retail with a personalized, cross-device, targeted marketing platform. Combining patented technologies with intuitive user interfaces, FaceCake's innovations in Try-On allow consumers to virtually try individual or multiple products on their own images in real time, while instantly providing relevant product recommendations within each user session for superior personalization.

With billions of product Try-Ons, FaceCake is expert at eliminating traditional shopping barriers and delivering immersive engagement that carries customers through decision points. In-store and at-home solutions are also compatible across devices, including an in-store kiosk, desktop, tablet or mobile phone, making FaceCake’s shopping platform accessible from anywhere.

TOP 10 WAYS TO GLAM LIKE BARBIE

CAKE AR

Changing the Way People Shop

Find It

Try It

Share It

Buy It

Products

ShadeScout®

Swivel® Close-Up

Swivel®

Swivel® Smart Digital Signage

Latest Press

About FaceCake

ShadeScout^®

Swivel^® Close-Up

Swivel^®

Swivel^® Smart Digital Signage